1. Introduction
Welcome to our website. We are committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other global privacy regulations.
2. Information We Collect
We collect information that you voluntarily provide to us, as well as information automatically collected when you navigate our site.
- Voluntary Data: When you fill out our newsletter or contact form, we collect your name, email address, and any other details you submit. This service is powered by our third-party email provider, Brevo.
- Automated Data: We collect IP addresses, browser types, operating systems, referring URLs, and website interactions through cookies and tracking scripts.
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to analyze site traffic and optimize your experience. By using our website, you consent to our use of these tools:
- Google Analytics (Gtag): Used to monitor, track, and analyze web traffic and user behavior.
- Google Search Console: Used to monitor website performance and indexing status in search results.
- Advertising & Tracking Pixels: We may implement tracking pixels (such as Meta/Facebook Pixel) to measure the effectiveness of social media campaigns and deliver targeted advertisements based on your interests.
You can manage your cookie preferences or opt-out at any time via our cookie consent banner.
4. How We Use Your Information
We use the collected data for the following legal bases and purposes:
- To provide, operate, and maintain our website.
- To send you newsletters and promotional materials (only if you have explicitly opted-in via our Brevo form).
- To monitor and analyze usage trends to improve user experience (via Google Analytics).
- To protect our website against spam, fraud, and security threats.
5. Data Sharing and Third-Party Processors
We do not sell your personal data. We only share data with trusted service providers who help us run our website and business, including:
- Brevo (for email marketing and subscription management).
- Google LLC (for website analytics and performance tracking).
- Advertising Platforms (for future pixel tracking and retargeting campaigns).
All third-party processors are strictly bound by Data Processing Agreements (DPAs) to ensure your data remains secure and confidential.
6. International Data Transfers
As a global website, your information may be transferred to, and processed in, countries outside of your home country (including the United States). We ensure that all international data transfers comply with valid legal mechanisms, such as the EU Standard Contractual Clauses (SCCs).
7. Your Data Protection Rights
Depending on your location (such as the EU/EEA or California), you hold the following rights regarding your personal data:
- The Right to Access: You can request copies of your personal data.
- The Right to Rectification: You can request that we correct inaccurate or incomplete data.
- The Right to Erasure (“Right to be Forgotten”): You can request that we delete your personal data.
- The Right to Restrict or Object to Processing: You can object to our processing of your data, including direct marketing.
- The Right to Data Portability: You can request the transfer of your data to another organization.
- The Right to Opt-Out of Sale or Sharing (CCPA): You have the right to direct a business that sells or shares personal info not to do so.
To exercise any of these rights, please contact us at:
contact@fredbasteed.com.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, or to comply with legal, tax, or regulatory requirements.
9. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or global legal requirements. The “Last Updated” date at the bottom of this page will be revised accordingly.
Last Updated: August 19, 2026